MAC & CHEESE

CAMPAIGN:
Help Yourself

CREDITS:
Illustrations by Resonate Productions

Group Creative Directors: Jeph Burton & Hunter Hampton
 Design Director: Joseph Dasaro
 Creative Directors: Jono Flannery & Laura Osborne 
Creative Teams: Celia Mortlock, Anna Cevallos & Paula Gete-Alonso

AWARDS:
Indigo Design Awards:
Gold - Illustration 
Gold - Character Design
Silver - Digital Ads & Campaigns

ROLE:
Design, Art Direction

ABOUT:
Comfort has a bad rap. It’s been labeled as something negative, lazy. As a classic comfort food, Mac & Cheese couldn't have that. It's time to Help Yourself to whatever makes you feel good... and celebrate every cheesy bite.

Working with Resonate Productions, we created quirky animations of folks helping themselves to a bowl of Mac & Cheese while living lives of comfort. A live action 60s spot followed along with OOH, print, and social placements.