CREST

CAMPAIGN:
Brisa

CREDITS:
CD - Marianna Dutra

ROLE:
Art Direction, Design

ABOUT:
Colgate is the most popular toothpaste brand among Hispanic & Latino Americans. Crest wanted to penetrate this growing market in the United States, by focusing on Gen-Z Latinas. Enter Brisa.

We used unexpected, bold imagery to focus on the feeling someone gets while brushing with the Brisa paste. By combining gold textures with South American flora, we were able to present each flavor of the paste in a fun and unique way.

EMULSIONS

CAMPAIGN:
Crest Whitening Emulsions

CREDITS:
CD's - Carol Herbert & Tony Gomes
Product Photographer - Travis Rathbone

Role:
Art Direction, Design

ABOUT:
Plastic whitening strips taste bad, look funny, and hurt. That’s why Crest developed a new product called ‘Whitening Emulsions.’ Now you can whiten your teeth by simply applying a gel. As this is a new, ground breaking product, Crest needed an equally groundbreaking brand design to launch it.

We positioned Crest Whitening Emulsions as a beauty product instead of an oral care product. By focusing on the whitening gel and product itself, we were able to create elegant images and animations that highlight the new benefits of whitening with emulsions.